October 10, 2017
Training: Lurn Insider Review
Lurn Insider Review
What Is Lurn Insider?
LurnInsider.com provides daily lessons and ongoing training to help you learn everything you need to be successful in affiliate marketing. The primary business model that Anik Singal and his team recommend at Lurn is Digital Publishing.
“Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.” —Brian Tracy
Entrepreneur’s Toolkit
The Entrepreneur’s Toolkit is a 21-Day entrepreneurship training course designed to COMPLETELY transform the mind & business, that’s delivered to your inbox over the course of 21 days.
When you sign up for the Entrepreneur’s Toolkit, you will receive training in three areas: (1) Power Startup 101 (2) The Scaling Mind (3) Profit Labs
Below is an overview of the modules and lessons in each at the time of this review. Keep in mind that the content in the dashboard is constantly updating.
Who Is Lurn Insider For?
Learn insider is for anyone who is interested in learning the fundamental framework for building an online business.
Contents
Power Start-up 101 (1 lesson)
Prepare your mind to jumpstart your business. This module provides an important aspect of business and entrepreneurship: mindset fundamentals. You will find an exclusive 2m 56s opening video from Les Brown for the younger generation. Included is a 14-page downloadable mentorship workbook that covers 5 mindset lessons.
“As you look at yourself and you look at your goals, hold yourself to a higher standard.” —Les Brown
Lesson 1 — Day 0: Power Start-up 101
Each mini-lesson in this module comes with a video:
Gratitude (~7 mins)
Sacrifice (~7 mins)
Prepare to Fail (~7 mins)
Focus (~7 mins)
How to Achieve Goals (~50 mins)
Scaling Mind (2 lessons)
How to go from idea to profit. Module #2 expands upon your mindset to ensure you are develop the proper foundation to grow. This module comes with a 7-page downloadable workbook. This section also starts off 20 daily lessons for you to work on one day at a time.
The module opens with another exclusive 4 minute video from Les Brown.
Lesson 2 — Day 1: Entrepreneurial Bootcamp Day 1 (~1h 7m)
This lesson is hosted by Anik Singal, Lurn, Inc. Founder & CEO and Jeremy Belotti, Lurn Transformational Coach. Entrepreneurs dream during the day instead of at night. However, our school system trains the majority of the population to be employees. This training goes over what it takes in your mind to succeed as an entrepreneur.
If you have been dreaming of paving your own financial freedom and/or struggling to become an online entrepreneur, this lesson tells you the 5 Secrets you MUST apply in order to succeed.
Summary of the 5 strategies to scaling:
- Eliminate “Tomorrow” — Consistency is key
- Embrace Failure — Shift your relationship with failure
- Have a Purpose — Reach your tipping point to success
- Find the right system — Modeling, not re-inventing
- Have a mentor — Team effort and support
Anik Singal 5 Secrets To Online success is on the mark and based on real life experience, not theory. It is based on years of proven first-hand delivery of successful results. There is a difference between an entrepreneur and a successful entrepreneur.
Assignment: Complete workbook assignments for Day 1
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 3 — Day 2: Entrepreneurial Bootcamp Day 2 (~4m)
Today’s lesson video is short and sweet 4m 22s. It is pretty much a recap of day 1. Anik Singal communicates from his desk to make sure you watched yesterday’s video and introduce you to the “tactical” aspects of affiliate marketing. He communicates as your coach and wants you to watch the entire training. So if you haven’t completed Day 1 Entrepreneurial Bootcamp Scaling the mind, go ahead and do it. Complete the workbook too before moving forward. He promises you that this will be the transformational opportunity you have been looking for if you simply watch Day 1 training and complete the assignment.
Assignment: Complete Day 1
“When life pushes you, stand straight, smile, and push it the heck back.” —Anik Singal
Profit Labs (17 lessons)
Lesson 4 — Day 3: Internet Businesses (~27m)
Discover the best internet business for beginners. Two (2) things needed to being a successful entrepreneur:
(1) Mindset
(2) Tactics
Different kinds of internet business models out there. Which one is right for you? Anik help you with learning about the various types so you can decide for yourself.
No matter what business model you decide, there is a “CORE engine” which is the tactical part that Anik and his team will help you build through their training and coaching programs. It is up to you to decide what resources fit you best.
There is digital publishing, affiliate marketing, e-commerce, coaching & consulting, multi-level marketing, network marketing… Which one is right for you?
Different Kinds of Internet Business Lurn Insider Review
Assignment: Complete Entrepreneurial Bootcamp Day 1 if you haven’t already done so.
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 5 — Day 4: Niche Selection (~15m)
Selecting your niche. Your first and biggest risk factor—your niche. He goes over the checklist of the 5 Step Criteria to Choose Your Niche. In summary, the 5 point checklist includes:
- Digital Friendly
- Competition
- Size of Audience
- Popularity in Search
- Long-Term Potential
He shares that he uses magazines.com for potential niches. If there is a magazine on the topic, it’s an initial indicator.
The downloadable handout is an excellent resource to guide you through each step.
Insider Tip #1: Size of Audience — Select a product on Clickbank marketplace with a gravity of 10 or more. The higher the gravity, the better the product is selling.
Insider Tip #2: Popularity in Search — use a keyword planner tool to find out if there are lots of related keywords, and also more than 1,000 searches per month on the phrase.
5 Steps to Choosing Your Niche Lurn Insider Review
Assignment: Select your niche based on the lesson’s workbook; see Day 4 download.
Lesson 6 — Day 5: Niche Selection (~2m)
Recap from Day 4.
Focus. Have tunnel vision for your goals. Break up your big goals into smaller goals. Complete one step each day.
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 7 — Day 6: Monetizing (~24m)
How to profit online. It is time to make money. A business is driven by cashflow.
- Your business should always have a purpose (do good and serve others; if you don’t, you will never make money)
- Cashflow ; you have to be able to monetize what you’re doing
Affiliate Marketing Niche Monetization Lurn Insider Review
This lesson is packed with a lot in a short 24 minutes. Make sure you take notes and implement what’s explained. It will show you how to make money with your niche. It will also allow you to participate in valuable conversations with peers and in forums on the topic.
Anik will go over the 4 fastest ways to build passive income online in this lesson. In summary, they are:
- Percent of Sales (PoS) Offers — Anik recommends Clickbank.com as a preferred affiliate network to use
- Digital Publishing
- Cost Per Action (CPA) — Google “top CPA networks” (note: not great for beginners, best to start with an email list of 5,000 – 10,000+)
- Click Master — buying and selling clicks (see clickonomy.com)
Advanced Method: Sell your own products.
In this lesson, Anik Singal shows you how to turn a profit with an online business.
Percentage of Sale Affiliate Offer Lurn Insider Review
Sales Snapshot: Anik Singal’s Childhood Friend Mike Success Story Lurn Insider Review
He explains that most of your money in the beginning will come from Percentage of Sales (PoS). You will need enough experience driving traffic before being ready for CPA. Regarding selling clicks, you will need a big enough list before you can offer value.
Assignment: Complete monetization exercises in today’s download. If you’re a little behind, that’s okay. Be grateful for where you are in the program.
“Don’t get down if you’re behind. Get motivated to catch up.” —Anik Singal
Lesson 8 — Day 7: The “Chosen” One (~24m)
The advantages of e-mail marketing. There are 4.6 billion e-mails out there. He explains that according to statistics, it is said that for every $1 invested in e-mail, $44 is the profit for the year.
Of all the internet businesses out there, e-mail is the “core” of all business models. It is ideal to build the e-mail first. E-mail marketing is the “chosen” one business model. In this lesson, Anik Singal will explain to you how he has built his 5 multi-million dollar businesses based on this system.
Email Marketing Core Engine Anik Singal Lurn Insider Review
An example of the power of e-mail marketing (note: these are not typical results):
Email Marketing Example Lurn Insider Review
Become a master of building your e-mail list.
In summary, the 5 Steps to building your e-mail marketing business are:
- Traffic
- Opt-In Page
- Autoresponder
- Thank You Page
- Automated E-mails
A very valuable part of this lesson is that Anik walks you through how long it takes him to create a successful campaign in a niche of choice. This will give you an idea for how to do the work that he’s teaching you and how to gauge your progress.
Assignment: Complete today’s workbook for The Chosen One.
Lesson 9 — Day 8: Creating Your Opt-In Page (~33m)
Create your one page website.
Today, Anik Singal and Dave Lovelace are going to show you how to create an opt-in page.
How To Create An Opt In Page Lurn Insider Review
He emphasizes the importance of setting up the opt-in page properly as the foundation for your internet business.
Opt In Page Foundation to All Internet Business Lurn Insider Review
Dave starts off walking you through how to setup your free Sendlane 14-day trial account.
Sendlane Account Opt In Page Lurn Insider Review
He also shows you how to come up with a unique and catchy domain.
Insider Tip #1: When you set up a domain, use a word with the same first letter as the keyword you are using. For example, if you are creating a site about “wellness” , create something like “wealthywellness” dot com.
Insider Tip #2: Create an e-mail with your first name. It will pay off. firstname@domain.com
Sample Welcome E-mail
Sample Welcome Email Swipe Create Opt In Page Lurn Insider Review
The Opt-In Page walkthough is extremely easy to understand. You will be able to see in the training that Sendlane offers a multitude of template options for various niches. Below is a sneak peak at the draft opt-in page Dave Lovelace creates during today’s lesson.
Sendlane Create Optin Page Feature Sample Lurn Insider Review — See live demo here: https://widgetsinc.sendlane.com/view/free-muscle-building-secrets-demo
Lesson in summary, Dave will show you how to navigate the Sendlane dashboard and Opt-In page setup, step by step. Of course, he also shows you how to link the opt-in page to the e-mail list you created in the first portion of the training. We also noticed that as an advanced user with your own server, you can also download the HTML, and host it on your own site with your own domain.
We like that this lesson is actually a high quality walkthrough training. Dave shows you where to go, what to click, and is explanatory of the principles behind what you are doing in real-time as he goes. It feels like he is coaching you and teaching you how to do the work the right way. The best practices and professional walkthrough in this lesson is definitely worth your time.
Insider Tip #3: Use dropbox.com to upload your free reports Create a share link. Include the link in your e-mail.
Assignment: Create your opt-in page using the 4-page workbook.
Lesson 10 — Day 9: Sign up for Sendlane (~3m)
Get your autoresponder today.
Pretty straight forward lesson plan. Sign up for your free 14-day trial of Sendlane. Plans start as low as $9 per month.
Assignment: Sign up for Sendlane at https://sendlane.com/users/signup
Lesson 11 — Day 10: Tools & Technology (~10m)
Learn about the necessary tools needed to run your business.
“You can’t build a shed without a hammer and a nail.”
Today Director of Education Dave Lovelace walks you through his recommendations for navigating the overload of technologies out there. He provides guidance for technologies you must have now, optional technologies, and those that you will need down the road as you scale.
Internet Business Tools Technology Training Lurn Insider Review
Internet Business Tools Technology Needed Lurn Insider Review
In summary:
Need Now:
- Autoresponder (recommendation: Sendlane (includes page builder))
- Dropbox (optional alternative: Amazon S3)
Optional:
- ClickPerfect (for robust advanced tracking)
- Surveys (recommendation: SurveyMonkey — to ask subscribers their needs; can be one question)
Needed Later:
- Facebook Fan Page (to increase your audience engagement)
- WordPress Blog (recommendation: host via WordPress, Hostgator, Bluehost)
- Canva.com (create memes, marketing infographics and social media images FREE)
Assignment: Complete the 4-page Tools & Technology workbook that walks you through signing up for each of the technologies discussed in this lesson.
Lesson 12 — Day 11: Tools & Technology (~4m)
Recap from Day 10.
Sign Up for the 2 Must-Have Internet Business Tools Lurn Insider Review
Assignment: If you haven’t already done so, sign up for all of the Must-Have Tools from yesterday’s lesson (hint: there are only 2 and you can get started with both for FREE).
Lesson 13 — Day 12: Copywriting (21m)
The importance of copywriting.
This is our favorite lesson yet. As writers, we appreciate the education we got out of today. This lesson helps point you in the right direction for developing your business’s copywriting skillset.
Anik Singal shares that his journey took him 5 years to learn effective copywriting (to get good at it), and 12 to 13 years to master it.
Copywriting = using the written word to sell.
He tells us that being a good copywriter is the difference between making some money and making millions.
When Justin Ford said this, it made Anik Singal stop.
“Every successful business person, must be able to sell through the art of the written word.” —Justin Ford
Copywriting Course Learn How to Think Like a New Age Marketer Lurn Insider Review
Simple 5 Step Copywriting Formula Revealed:
He breaks down what percentage from start to sale each of the 5 steps should make up in your sales copywriting. The diagram in this lesson was extremely insightful.
5 Steps to Good Copywriting:
- Introduction
- Story
- Content
- Transition
- Pitch (secret: this is not where you get the sale; learn how to confirm the sale)
Here distinguishes between where you are speaking to the subconscious mind of the reader and the conscious mind of the reader. Within each step, it is important to understand the purpose behind each step. Each step has a purpose, which Anik will guide you through in detail.
The principles behind each step are original and unlike any other generic “copywriting” course available. Most importantly, his copywriting training is tailored to what internet marketers need to learn.
So far, Day 8 Opt-In Page creation and today’s Copywriting lesson are strong highlights in the 20 day program.
He also provides a link to his FREE copywriting workshop if you’re interested in learning copywriting more in-depth: http://lurncopy.com/
Assignment: Complete the 8-page copywriting workbook download.
Lesson 14 — Day 13: Copywriting (~2m)
Recap from day 12. Anik Singal emphasizes that copywriting is the most important skillset and talent any successful business person or entrepreneur can have.
Assignment: Complete yesterday’s training.
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 15 — Day 14: Writing Emails (~22m)
How to write e-mails that convert.
Writing Good Emails Lurn Insider Review
In today’s lesson, Anik Singal coaches you on the 3 kinds of e-mails you can write in e-mail marketing. You don’t have to be a great writer. However, you do need to learn his simple e-mail formula.
There are only three functions or styles of an e-mail. In summary, they are:
- Deliver Content
- Tell a Story
- Pitch an Offer
(4) secret 4th e-mail style: Hybrid
3 Types of Email Lurn Insider Review
In this lesson, Anik also provides two FREE resources:
- Free download of his 126-page book E-mail Lifeline (sold on Amazon.com for $7.87)
- Free download of his E-mail Samples (Swipes)
Relax Make Money Golden Nugget: We always wondered what good open rates are and what milestone targets to shoot for which would translate to success. What are good open rates? Bad open rates? Great open rates? How about Click Thru Rate? The most frustrating thing to us is that most marketers and “experts” out there don’t tell you what they are. You’re able to get that valuable information from his book E-mail Lifeline. Download it for FREE in the Lurn Insider’s Entrepreneur’s Toolkit lesson dashboard when you sign up or purchase it at Amazon.com here.
He shows you how to write effective hybrid e-mails with each of the three e-mail styles. He also explains how to incorporate affiliate products.
Overall, this lesson provides the key to writing e-mails, what types to write, and their frequency per week. The two free bonuses are actually valuable resources, not just some random marketing “giveaway” to make you feel good about taking the course. You get the sense that he is genuinely trying to help you. It is still up to you whether the material brings you value and how you choose to take advantage of the resources and proven strategies that he is teaching.
Bonus Exclusive Free Training: Jimmy Kim CEO at Sendlane tells you how to avoid spam filters. This is approximately one hour long. It will teach you what you should and shouldn’t do in order to avoid spam traps.
Email marketing secrets Jimmy Kim will cover in his workshop:
- How to set up your emails
- Testing
- Your content
- Email curse words
- Link cloaking
- Best times to email
- Auto responder
- Building trust
- Subject line awareness
- Promotion tab talk
Assignment: Complete the 5-page Day 14 workbook on writing e-mails.
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 16 — Day 15: Free Traffic (~40m)
Free traffic explained.
How to Get Free Traffic Lurn Insider Review
Anik Singal introduces the difference between paid and investment traffic. He shares that free traffic done correctly will take 90 days or more, working consistently every single day. The risk or tradeoff is your time.
He further explains that investment traffic is instant and has an expected return. The risk or tradeoff is money.
Both forms of traffic will require you to learn how they work and the right way to approach each.
Dave Lovelace Free Traffic Strategies Lurn Insider Review
Dave starts off explaining that when you are first getting started and you don’t have a budget yet for investment traffic, implementing the right free traffic strategies can help.
Free Traffic 101 Lurn Insider Review
He explains right off the bat how free traffic is driven and that you are trading your time to generate your traffic. This is the truth. It will take longer to get results. Therefore, he spends a good amount of time in this lesson going over the three different types of content and how to create high quality content.
Three types of content are:
- Written (articles, PDFs, PowerPoints)
- Audio
- Video
He also explains how to develop in-demand and high quality content.
In this lesson, Dave tells you over 5 insider resources you can use that will actually help you find out what is trending. One example is BuzzSumo.com where you can instantly find out hot and trending topics within 24 hours, week, month or a year.
He will tell you how to write an article and the 4 parts that make up a good article people will read.
You will also find out how to generate traffic to your article via blogs, forums, social media, and YouTube.
Dave provides you with tips on best practices for commenting on blogs to get you results. The overview of how to systematically approach setting yourself up for traffic through each of these areas is extremely valuable. If you are just starting out and looking to get the whole picture for what you will need to do to get free traffic, this is the lesson for you to focus on. Perhaps you have some experience, but you’ve been struggling to figure out how to post on blogs, forums, and make use of social media the right way. Definitely take notes and spend some time practicing with the insider resources you will learn in this lesson.
Assignment: Use the 8-page downloadable workbook as your guide and complete the three short exercises to generate your first articles. The workbook doubles as a “cheatsheet” or inventory listing all of the Free Traffic website resources referenced in the lesson.
Lesson 17 — Day 16: Investment Traffic (~22m)
Investment traffic advantages.
Investment Traffic Lurn Insider Review
Anik Singal recaps the pros and cons of free traffic vs investment traffic. He tells you that the key to investment traffic is that you have to learn how to do it. He also advises that you can’t just run into the world of investment traffic without training because you will burn money.
For those of you who have been trying or wondering how much the minimum amount you will need in order to be effective will be, he tells you straight up. $500. If you cannot afford to invest that much without it burning a hole in your pocket, don’t do investment traffic yet.
This is a great point to address right off the bat. We have often seen that the question of “how much should I spend on ads?” ends up being an “elephant in the room” or a question that gets dodged by internet marketers focused on pushing their product sales.
Minimum Amount for Investment Traffic Lurn Insider Review
He shares an anecdote and some numbers to give you some perspective. Currently, his company profitably spends about $15,000-$18,000 on Facebook Ads each day. However, when he first started, he burned a lot of money with zero profit.
Anik admits that burning money is part of the process and if you are uncomfortable with that area, don’t do it yet, keep working on free traffic. He encourages you to get to a point where you have $500 in your bank account and if you lost it, you wouldn’t care. He also encourages you to spend that amount on the right training first if you haven’t already gotten the proper foundation.
Learn Investment Traffic Lurn Insider Review
Note that this lesson will not prepare you to begin investment traffic. This lesson will help you decide on what kind of investment traffic you want.
Free traffic takes time (slow).
Paid traffic equals speed (fast).
Paid Traffic is Actually Investment Traffic Lurn Insider Review
Dave Lovelace explains that you are investing in yourself to speed up the process of building your business. In this lesson, you will learn about several strategies that you can use to get extremely targeted traffic to your webpage to start building your email marketing business.
Top 8 Paid Traffic Strategies covered in this lesson:
- Solo Ads
- YouTube
- BuySellAds.com
- Forum Banner Ads
- Google (Search, Contextual, Display)
- Bing
In summary, you will comprehensively learn the fundamental building blocks about each of these strategies and what to expect for costs.
Assignment: Complete Day 16 workbook for Investment Traffic.
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 18 — Day 17: Data Tracking (~13m)
Understanding your metrics.
Data Tracking How to Read Your Numbers Lurn Insider Review
You will learn the four key metrics for business performance and how to easily & quickly run the calculations:
- Conversions
- Opens
- Click Through Rate (CTR)
- Earnings Per Click (EPC)
In summary, this lesson makes sure that you understand the following:
- What is the key business data to track?
- How do you track your data?
- What do the numbers mean?
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 19 — Day 18: Outsourcing (~32m)
Learn how to properly outsource. Get support by outsourcing amazing talent from anywhere around the world. In this lesson, discover the specific sites and places to find the talent you need.
Be someone who gets stuck and goes out to get help to accomplish your goals.
If you don’t outsource right, you could lose money. So this is important to master.
To maximize your time and your strengths, you will need to find people to help you early on.
Tasks to Outsource Lurn Insider Review
Outsourcing Lurn Insider Review
Examples include Upwork, Warrior Forum Hire, iWriter, and Fivver. Find out more about these sites and sign up for free. This lesson also gives you best practices for selecting the right fit and managing your hired help.
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 20 — Day 19: Exponential Returns (~5m)
Business growth is not linear.
Anik Singal’s Journey:
- 18 months to make first dollar on the internet
- Working 10 hours per day on business
- Debt on his dad’s credit card, not his own
- Falling behind in schoolwork
- Graduating from college and foregoing potential 6-figure job opportunities
Here he gives you an example of first learning how to drive a car. At first, there are a lot of things to remember getting into the driver’s seat for the first time. Now, you simply start the car and go. You don’t think about all the steps you are automatically doing.
Your online business is going to be tough in the beginning. However, when you learn it and master it, it becomes easy. It becomes so easy, that you don’t even understand why it was so hard in the beginning.
At first, you might have a large amount of effort, and make a little bit of money. That sucks.
Yes. It is depleting and demotivating. However, you have to push through that period.
Soon, after you reach the turning point, it will flip and you will make a lot of money with a small amount of effort. It happens to every successful entrepreneur and every successful online marketer.
In summary, he is giving you hope and encouraging you to continue your journey.
“With experience, it gets easier!” —Anik Singal
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Lesson 21 — Day 20: What’s Next
Keep going…
Certification Test
Only after completing all of the lessons so far will the certification test be unlocked. This is where you get certified and will be able to join the exclusive Elite Facebook Mastermind group.
Skills Mastery Training (2 lessons)
Master a new skill each month.
Lesson 24 —Skills Mastery Reports
This lesson is pretty awesome. Taking a break from the videos, you are given 5 reports to continue your skills mastery and studies. Reports include: SEO, Digital Publishing, Facebook Ads, Email Marketing, and Copywriting.
Lesson 25 — Weekly Power Hour Replays
So far, over a dozen high quality audio replays from the Lurn Insider Weekly Power Hour are posted here for your reference. These are weekly special trainings with Anik Singal and his team.
Topics include:
- September 13, 2017 – TOP 3 Sources for Getting Thousands of FREE Clicks: Kotton Grammer
- August 30, 2017 – FREE Traffic From Google
- August 23, 2017 – Interview with Rosalee (Instagram Training) (Motivational Student Success Story!)
- August 16, 2017 – 3 Things To Building a 7-Figure Digital Business
- August 09, 2017 – Facebook Fanpage Domination!
Sign up for Lurn Insider’s Entrepreneur’s Toolkit
Final Thoughts: Lurn Insider Review
This is one of the best places to start to get the proper coaching and mentorship you need to discover if a digital publishing business is right for you. If you were going to go skydiving for the first time, you would go through a professional company with an experienced skydiver. The same is true if you were going to explore an unknown area in a country you have never been—you would hire a guide. At a monthly rate of $67, it is a fair price with a lot of value. You get a straight forward program to get you started with your online business the right way.
Whether you are completely new to the idea of building an online business or have been struggling for a while trying to figure things out, it’s worth taking up the 21-day trial for only $5. If you register for Lurn Summit for only $1, you can get the 21-day trial Lurn Insider Entrepreneurs toolkit for FREE: http://lurnsummit.com/
Take action in the now. You can potentially continue forward with the monthly subscription if you need more time to complete each of the daily lessons.
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